David Noyce

Biography

Arthur F. Hawnn Professor – University of Wisconsin-Madison
Executive Associate Dean of the College of Engineering – University of Wisconsin-Madison
Executive Director – Traffic Operations and Safety (TOPS) Laboratory
Executive Director – Wisconsin Driving Simulator Laboratory
Associate Director – Safety Research Using Simulation (SaferSIM) Center

Dr. David Noyce is the Executive Director of the Traffic Operations and Safety (TOPS) Laboratory and the Wisconsin Driving Simulator Laboratory. The TOPS Laboratory conducts research in the local, state, national, and international markets. Since inception in 2003, the TOPS Lab has completed over $35 million in research activities and has become recognized as a leading transportation research institution in the country. He is also an Associate Director of Safety Research Using Simulation (SaferSIM) Center, one of the University Transportation Centers (UTC) in the U.S. The consortium includes the University of Iowa, University of Central Florida, University of Massachusetts-Amherst, and the University of Puerto Rico-Mayaquez. His major research interests include the operational and behavioral aspects of transportation safety and operations. Recent research activities have considered advanced traffic control devices, left-turn signalization, smart corridors, intelligent intersection and arterials with V2V and V2I communication, and applications of advanced technologies.

Their Research